Senior Product Designer for Enterprise SaaS
Senior Product Designer for Enterprise SaaS
I help B2B SaaS companies like Coconut Software reduce churn, restore stakeholder trust, and drive revenue through rigorous, data-backed design.
"Antony is constantly seeking ways to improve. He is very active in supporting process improvements and bringing visibility to the whole Product team."
— Cheryl Chung, Design Manager at Coconut Software
Featured Work: Strategy & Scale
Featured Work: Strategy & Scale
Work that speaks to my ability to de-risk critical launches, rescue at-risk revenue, and operationalize design to drive measurable business growth.
Work that speaks to my ability to de-risk critical launches, rescue at-risk revenue, and operationalize design to drive measurable business growth.
Work that speaks to my ability to de-risk critical launches, rescue at-risk revenue, and operationalize design to drive measurable business growth.
Engineering & Innovation: 0-to-1 Builds
Work that bridges the gap between design and engineering.
Work that bridges the gap between design and engineering.
Work that bridges the gap between design and engineering.
Earlier Work & Visual Design
A selection of earlier end-to-end projects,
About
About
About
Beyond the Pixels
Beyond the Pixels
Beyond the Pixels
I’m Antony Njoroge, a Senior Product Designer who thrives in the messy middle of enterprise software. I don't just design screens; I design the operations and strategies that make product teams move faster and build better.
I’m Antony Njoroge, a Senior Product Designer who thrives in the messy middle of enterprise software. I don't just design screens; I design the operations and strategies that make product teams move faster and build better.
I’m Antony Njoroge, a Senior Product Designer who thrives in the messy middle of enterprise software. I don't just design screens; I design the operations and strategies that make product teams move faster and build better.
My background isn't typical: I combine a degree in Marketing with self-taught engineering skills (Python, React). This allows me to speak the language of business and code, bridging the gap between "what users need" and "what we can ship." Whether it's rescuing a $400k renewal or architecting an AI pipeline from scratch, I focus on work that moves the needle.
My background isn't typical: I combine a degree in Marketing with self-taught engineering skills (Python, React). This allows me to speak the language of business and code, bridging the gap between "what users need" and "what we can ship." Whether it's rescuing a $400k renewal or architecting an AI pipeline from scratch, I focus on work that moves the needle.
My background isn't typical: I combine a degree in Marketing with self-taught engineering skills (Python, React). This allows me to speak the language of business and code, bridging the gap between "what users need" and "what we can ship." Whether it's rescuing a $400k renewal or architecting an AI pipeline from scratch, I focus on work that moves the needle.
Design that Moves the Needle.
Design that Moves the Needle.
Design that Moves the Needle.
My career has been defined by a shift from "pixel-perfect output" to "outcome-driven strategy." I partner with Engineering and Product leadership to build systems that reduce churn, drive adoption, and restore trust.
My career has been defined by a shift from "pixel-perfect output" to "outcome-driven strategy." I partner with Engineering and Product leadership to build systems that reduce churn, drive adoption, and restore trust.
My career has been defined by a shift from "pixel-perfect output" to "outcome-driven strategy." I partner with Engineering and Product leadership to build systems that reduce churn, drive adoption, and restore trust.
SEP 2022 - PRESENT
Product Designer at Coconut Software
Leading design for the Engage domain. Specialized in rescuing at-risk enterprise accounts, reducing "no-show" rates by 40%, and operationalizing design testing to restore stakeholder trust.
SEP 2022 - PRESENT
Product Designer at Coconut Software
Leading design for the Engage domain. Specialized in rescuing at-risk enterprise accounts, reducing "no-show" rates by 40%, and operationalizing design testing to restore stakeholder trust.
SEP 2022 - PRESENT
Product Designer at Coconut Software
Leading design for the Engage domain. Specialized in rescuing at-risk enterprise accounts, reducing "no-show" rates by 40%, and operationalizing design testing to restore stakeholder trust.
NOV 2020 - FEB 2022
Founding Product Designer at Proto Energy
Led 0-to-1 design for a logistics platform managing a 1,000+ vehicle fleet. Designed the core "Pro Inventory" and "Pro Driver" apps that enabled the delivery of 1M+ units.
NOV 2020 - FEB 2022
Founding Product Designer at Proto Energy
Led 0-to-1 design for a logistics platform managing a 1,000+ vehicle fleet. Designed the core "Pro Inventory" and "Pro Driver" apps that enabled the delivery of 1M+ units.
NOV 2020 - FEB 2022
Founding Product Designer at Proto Energy
Led 0-to-1 design for a logistics platform managing a 1,000+ vehicle fleet. Designed the core "Pro Inventory" and "Pro Driver" apps that enabled the delivery of 1M+ units.
2024
Founder & Engineer at Dira (AI Startup)
Built a functional AI insights engine from scratch using Python and Next.js. Architected a RAG pipeline to turn customer calls into product strategy. Validated at CoLaunch.
2024
Founder & Engineer at Dira (AI Startup)
Built a functional AI insights engine from scratch using Python and Next.js. Architected a RAG pipeline to turn customer calls into product strategy. Validated at CoLaunch.
2024
Founder & Engineer at Dira (AI Startup)
Built a functional AI insights engine from scratch using Python and Next.js. Architected a RAG pipeline to turn customer calls into product strategy. Validated at CoLaunch.
"Antony's design meetings are the best. Especially when tackling new domains, his facilitation leads to key discoveries that we wouldn't have found otherwise. He makes the product/design side of things incredibly smooth."
Farzan Yazdanjou
Software Engineer
"Antony made an excellent contribution to our leadership triad, directly leading to a review of our data processes. He is an equal partner in product strategy, helping to improve visibility across the entire organization."
Pranjali Deshpande
Product Manager
"Antony is a positive force who manages through change with high ownership. He notably rebuilt our relationship with the Customer Success team by architecting a 'buddy program' that resulted in a meaningful improvement in collaboration."
Eric Bin
VP of Product, Coconut Software
"Antony is constantly seeking ways to improve. He is very active in supporting process improvements—like automating CSAT feedback into Slack—and bringing critical visibility to the whole Product team."
Cheryl Chung
Design Manager, Coconut Software
"Antony's design meetings are the best. Especially when tackling new domains, his facilitation leads to key discoveries that we wouldn't have found otherwise. He makes the product/design side of things incredibly smooth."
Farzan Yazdanjou
Software Engineer
"Antony made an excellent contribution to our leadership triad, directly leading to a review of our data processes. He is an equal partner in product strategy, helping to improve visibility across the entire organization."
Pranjali Deshpande
Product Manager
"Antony is a positive force who manages through change with high ownership. He notably rebuilt our relationship with the Customer Success team by architecting a 'buddy program' that resulted in a meaningful improvement in collaboration."
Eric Bin
VP of Product, Coconut Software
"Antony is constantly seeking ways to improve. He is very active in supporting process improvements—like automating CSAT feedback into Slack—and bringing critical visibility to the whole Product team."
Cheryl Chung
Design Manager, Coconut Software
"Antony's design meetings are the best. Especially when tackling new domains, his facilitation leads to key discoveries that we wouldn't have found otherwise. He makes the product/design side of things incredibly smooth."
Farzan Yazdanjou
Software Engineer
"Antony made an excellent contribution to our leadership triad, directly leading to a review of our data processes. He is an equal partner in product strategy, helping to improve visibility across the entire organization."
Pranjali Deshpande
Product Manager
"Antony is a positive force who manages through change with high ownership. He notably rebuilt our relationship with the Customer Success team by architecting a 'buddy program' that resulted in a meaningful improvement in collaboration."
Eric Bin
VP of Product, Coconut Software
"Antony is constantly seeking ways to improve. He is very active in supporting process improvements—like automating CSAT feedback into Slack—and bringing critical visibility to the whole Product team."
Cheryl Chung
Design Manager, Coconut Software